Lydia is an accomplished integrated marketing communications executive with 15 years of experience elevating brands through 360 degree, omni-channel campaigns powered by data-driven strategy and dynamic storytelling. In her current role, Lydia works closely with the managing partners to strategize and manage all aspects of the marketing process from research and planning to execution and analysis for the advancement of client engagements and portfolio growth.
Prior to joining HealthEco, Lydia excelled in executive-level marketing and public relations roles on both the agency and brand side, which provided her the opportunity to work with a wide range of health care, CPG, entertainment, media, fitness, food and beverage, beauty, and wellness brands including, NBC, FOX, ABC, CBS, Life Time Fitness, Upsher-Smith Laboratories, Biocodex, Phonak, Kellogg’s Specialty Brands, USA Swimming, Coca-Cola, SeriesFest, Meredith Publishing, Comcast, Shondaland, HBO Max, Apple TV+, Starz, Paramount Network and AMC, among others. Notably, Lydia’s strategic marketing communications prowess was recognized by the Public Relations of Society of America (PRSA) with a Silver Anvil Award and a Bronze Anvil Award, and by the American Academy of Dermatology with a Golden Triangle Award.
Lydia received her B.S. in Journalism: Strategic Communications and her B.A. in Spanish from the University of Kansas. She moved from Chicago to Denver in 2017 where she currently lives with her husband and her dog.